For independent creatives

Win the work.
Get paid.

An AI-drafted proposal becomes a signed, on-record contract — and the advance lands in your account the moment the client accepts.

Request access → Private beta · by invitation
Watch it sign SIGNING
HALYARD & CO. · HALYARD & CO.
PROPOSAL · PRP-2026-01204 SINGLE RECIPIENT
Riya Sen Studio
BRAND & MOTION · MUMBAI
PREPARED FOR · HALYARD & CO.

Motion Identity System

PROJECT FEE
$18,000
ADVANCE · 30%
$5,400
DURATION
5 wks
STUDIO
Riya S.
CLIENT · HALYARD & CO.
AWAITING SIGNATURE
TYPE TO SIGN —
✓ ACCEPTED · OTP VERIFIED · ON RECORD
TIMESTAMPED · ON RECORD
ADVANCE DUE$5,400
ADVANCE RECEIVED
The problem

Two things that cost you.

One is a breach of trust. The other is a structural gap in how creative work gets paid. Keel closes both.

01

You scoped it. Someone else got the job.

Your PDF gets forwarded to whoever quotes lower. They walk away with your thinking, your pricing logic, your hours — for nothing.

→ Link-only, watermarked, expires in 7 days. No download button. No clean copy of your brief anywhere.
02

You won. Now comes the awkward part.

An invoice, a WhatsApp, a follow-up three days later. The advance that confirms it's real takes a week — while you've already started.

→ Acceptance raises the invoice instantly. Your payment details are right there, so they pay at peak intent — not a week later. In India, one-tap Pay Now.
How it works

From prompt to paid.

01

Draft

A short prompt in — scope, process, deliverables, pricing out. A complete, on-brand proposal in ~60 seconds, editable live before it leaves.

GENERATING · MOTION IDENTITY00:58
02

Send

A protected link — watermarked, no download, expires in 7 days. You see when it's viewed, for how long, how far they scrolled.

HALYARD & CO.
LINK-ONLY · EXPIRES 7D
03

Sign

The client verifies by OTP and e-signs. The proposal becomes a contract — number, tamper-evident hash, timestamp, and independently verifiable.

VERIFY TO ACCEPT · CODE SENT TO HALYARD & CO.
4
9
2
7
✓Signed & on record · who, when, what scope
04

Get paid

The moment they accept, an invoice is raised with your payment details — so they pay right away. In India, a connected gateway adds a Pay Now button. Either way, it settles straight to you.

CLIENT
$5,400
YOU
$5,400
COLLECTED AT ACCEPTANCESETTLES TO YOU
What you get

The whole arc, in one place.

01

AI proposal generation

A prompt in, a structured on-brand proposal out — understanding, scope, deliverables, pricing — in ~60 seconds.

02

Protected delivery

Link-only, watermarked, no download, OTP-gated. Plus analytics: viewed, time-on-page, scroll depth.

03

E-signature & contracts

Client signs after OTP and the proposal becomes a contract — number, tamper-evident hash, public verification page.

04

Collect the advance

An invoice is raised automatically on acceptance with your payment details. In India, add a Pay Now button via a payment gateway. It settles straight to you.

05

Invoicing & finance routing

Proforma and tax invoices with a clear breakdown — your client can raise a PI and forward it to their finance team.

06

White-label

Everything the client sees becomes fully your studio’s brand — your logo, colours, and name, with Keel out of sight.

On record

A contract, not a maybe.

The moment a client signs, the proposal becomes a contract with legal weight — the one thing no PDF-and-WhatsApp workflow gives you.

PUBLIC VERIFICATION Verified
ContractKEEL-C-2026-01204
Signed byM. Rao · Halyard & Co. · OTP-verified
Timestamp20 May 2026 · 14:32 IST
SHA-256a3f1c9…7e02 · tamper-evident
Anyone can confirm it at keelapp.in/verify — no login.
→

Every acceptance is a signed contract

Type, draw, or upload — after OTP. The signature binds the exact scope, fee, and terms the client saw.

→

Tamper-evident by design

A contract number, a content hash, and a timestamp. Change a word and the record no longer matches.

How you get paid

Made for how you actually get paid.

GLOBAL

Built for global practitioners

Independent practitioners anywhere — proposals, contracts, and advances in your own currency.

INVOICE

Invoice on acceptance

The moment a client accepts, an invoice is raised automatically with your payment details — so they can pay right there and then.

↳

Straight to you

The advance settles directly to your own account — Keel never holds it.

PAY NOW

Pay Now, in India

In India, connect a payment gateway to add a Pay Now button — your client pays the advance right inside the proposal.

B2B

Straight to finance

Your client can raise a proforma invoice and forward it to their finance team — the B2B path, handled.

Private Beta

By invitation. For now.

Keel is in private beta. If you pitch client projects and want the advance in your account the moment they accept — request access.