Proposal infrastructure · Independent creatives

On your terms.
Every time.

Protected proposals. Instant advance collection. Accepted and on record — before the project begins.

Request access → Private beta · 10 designers
Watch it sign SIGNING
HALYARD & CO. · HALYARD & CO.
PROPOSAL · PRP-2026-01204 SINGLE RECIPIENT
Riya Sen Studio
BRAND & MOTION · MUMBAI
PREPARED FOR · HALYARD & CO.

Motion Identity System

PROJECT FEE
₹1,80,000
ADVANCE · 30%
₹54,000
DURATION
5 wks
STUDIO
Riya S.
CLIENT · HALYARD & CO.
AWAITING SIGNATURE
TYPE TO SIGN —
✓ ACCEPTED · OTP VERIFIED · ON RECORD
TIMESTAMPED · 65B-CERTIFIABLE
ADVANCE DUE₹54,000
ADVANCE RECEIVED
The problem

Two things that cost you.

One is a breach of trust. The other is a structural gap in how creative work gets paid. Keel closes both.

01

You scoped it. Someone else got the job.

Your PDF gets forwarded to whoever quotes lower. They walk away with your thinking, your pricing logic, your hours — for nothing.

→ Link-only, watermarked, expires in 7 days. No download button. No clean copy of your brief anywhere.
02

You won. Now comes the awkward part.

An invoice, a WhatsApp, a follow-up three days later. The advance that confirms it's real takes a week — while you've already started.

→ Pay Now lives inside the proposal. Client accepts at peak intent and the advance moves immediately. Here. Now. Done.
What you get

A platform designed to set you up for success.

01

Protected proposal

Link-only, watermarked, no download. Your brief stays yours.

02

Pay Now

One button, inside the proposal, at the moment the client decides.

03

Structured generation

A prompt in, a complete proposal out — in under 60 seconds.

04

Acceptance on record

Email-OTP verified, scope locked, 65B-certifiable.

05

Milestone invoicing

Split the fee into stages — each milestone bills and collects on its own.

Private Beta

10 designers. By invite only.

We're running a closed private beta. If you're pitching client projects and want to start collecting advances at acceptance — apply now.